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"e;A marvelous book thought provoking and highly entertaining."e; Jerome Groopman, New York Times bestselling author of How Doctors Think "e;Ariely not only gives us a great read; he also makes us much wiser."e; George Akerlof, 2001 Nobel Laureate in Economics "e;Revolutionary."e; New York Times Book Review Behavioral economist and New York Times bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis.
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Do you know why we sometimes find ourselves excitedly buying things we dont really need?
“I dont want to live the life of a Boxster,” he told the New York Times, “because when you get a Boxster you wish you had a 911, and you know what people who have 911s wish they had? They wish they had a Ferrari.”