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The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
Resonate. Present Visual Stories that Transform Audiences
Customer-Centric Marketing. Build Relationships, Create Advocates, and Influence Your Customers
Marketing 4.0. Moving from Traditional to Digital
Scenarios in Marketing
...And the Clients Went Wild!
Brand Stretch
Inbound Content
Pricing on Purpose
Agency Account Handling
Conversations with Marketing Masters
How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
Passion Branding
The Marketing of Technology Intensive Products and Services
The Art and Science of Interpreting Market Research Evidence
New Consumer Marketing
Welcome to the Creative Age
Brand Innovation Manifesto
Logos and No Gos
Value-based Marketing
Asking Questions
Cadbury's Purple Reign
Creating Market Insight
The Marketing Director's Role in Business Planning and Corporate Governance
