The Badge Effect

It's tiny, it's blue, and it can change the way you feel about yourself. The Badge Effect explores the strange and fascinating power of digital verification—the checkmarks, badges, and icons that quietly define reputation in the online age.

Once a technical marker of authenticity, the blue tick has become a symbol of social worth, trust, and belonging. The Badge Effect takes readers behind the psychology, economics, and design decisions that turned a symbol of «verified» into a global obsession.