Crowning the Customer

How to become Customer DrivenCustomer service is the competitive business battleground of the twenty-first century. This book, by an internationally acclaimed entrepreneur, is a hands-on guide for people who run businesses or work in them, written in simple jargon-free style. He explains:The 'Boomerang Principle' (bringing the customer back)How to get the feel of the market placeHow to listen effectively to the customerCustomer panelsWhy you should increase the number of complaintsHow to introduce fun and surprise into business.An essential handbook for managers, company directors, employees and students.