В новом выпуске исторической серии интервью мы беседуем с Виктором Савюком, человеком, который стоял за появлением легендарной игровой приставки Dendy в России. Поговорили о первых заработках, как можно было за три месяца организовать закупки на Тайване, придумать торговую марку и создать знаменитого слонёнка-маскота, а также как без опыта и подробной информации о рынке построить один из самых успешных проектов начала 90-х. Поговорили о формировании потребности в совершенно новом продукте, об агрессивной маркетинговой стратегии, переговорах с Nintendo и уникальном опыте работы в команде Степана Пачикова.

Ну и о создании игровой индустрии.

Таймкоды:

00:01:08 Воспоминания о первом компьютере Apple IIe и создании первой CRM.

00:02:18 Первые серьёзные заработки на дискотеках и продаже ремиксов.

00:09:15 Работа в компании «Параграф» со Степаном и Георгием Пачиковыми.

00:19:10 История создания приставки Dendy: от идеи до первых продаж.

00:27:45 Формирование бренда Dendy и запуск рекламы на российском рынке.

00:35:20 Создание дистрибьюторской сети и старт модели Dendy Junior.

00:42:30 Переговоры с Nintendo в США и интерес японцев к российскому рынку.

00:49:15 История регистрации торговой марки Dendy и курьёз с украинской компанией.

00:53:05 Современное состояние бренда Dendy и его дальнейшая судьба.

00:55:45 Почему бизнес Dendy строился иначе, чем классический консольный рынок.

00:59:20 О роли Виктора Савюка в становлении игровой индустрии России и уроках, вынесенных из этого опыта.

Текстовая версия интервью «Dendy: сейчас я сделал бы тоже самое».

Пообщаться с нами можно в telegram-канале ИБК.

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