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The Ladies' Paradise

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CHAPTER II

The next morning, at half-past seven, Denise was outside The Ladies’ Paradise, wishing to call there before taking Jean to his new place, which was a long way off, at the top of the Faubourg du Temple. But, accustomed to early hours, she had arrived too soon; the shop was hardly opened, and, afraid of looking ridiculous, full of timidity, she walked up and down the Place Gaillon for a moment.

The cold wind that blew had already dried the pavement. Shopmen were hurriedly turning out of every street in the neighbourhood, their coat-collars turned up, and their hands in their pockets, taken unawares by this first chill of winter. Most of them hurried along alone, and disappeared in the depths of the warehouse, without addressing a word or look to their colleagues marching along by their side. Others were walking in twos and threes, talking fast, and taking up the whole of the pavement; while they all threw away with a similar gesture, their cigarette or cigar before crossing the threshold.

Denise noticed that several of these gentlemen took stock of her in passing. This increased her timidity; she felt quite unable to follow them, and resolved to wait till they had all entered before going in, blushing at the idea of being elbowed at the door by all these men. But the stream continued, so to escape their looks, she took a walk round. When she returned to the principal entrance, she found a tall young man, pale and awkward, who appeared to be waiting as she was.

“I beg your pardon, mademoiselle,” he finished by stammering out, “but perhaps you belong to the establishment?”

She was so troubled at hearing a stranger address her in this way that she did not reply at first.

“The fact is,” he continued, getting more confused than ever, “I thought of asking them to engage me, and you might have given me a little information.”

He was as timid as she was, and had probably risked speaking to her because he felt she was trembling like himself.

“I would with pleasure, sir,” replied she at last “But I’m no better off than you are; I’m just going to apply myself.”

“Ah, very good,” said he, quite out of countenance.

And they blushed violently, their two timidities remaining face to face for a moment, affected by the similarity of their positions, not daring, however, to wish each other success openly. Then, as they said nothing further, and became more and more uncomfortable, they separated awkwardly, and recommenced their waiting, one on either side, a few steps apart.

The shopmen continued to arrive, and Denise could now hear them joking as they passed, casting side glances towards her. Her confusion increased at finding herself exposed to this unpleasant ordeal, and she had decided to take half an hour’s walk in the neighbourhood, when the sight of a young man coming rapidly through the Rue Port-Mahon, detained her for a moment. He was evidently the manager of a department, she thought, for the others raised their hats to him. He was tall, with a clear skin and carefully trimmed beard; and he had eyes the colour of old gold, of a velvety softness, which he fixed on her for a moment as he crossed the street. He already entered the shop, indifferent that she remained motionless, quite upset by his look, filled with a singular emotion, in which there was more uneasiness than pleasure. She began to feel really afraid, and, to give herself time to collect her courage somewhat, she walked slowly down the Rue Gaillon, and then along the Rue Saint-Roch.

It was better than a manager of a department, it was Octave Mouret in person. He had not been to bed, for after having spent the evening at a stockbroker’s, he had gone to supper with a friend and two women, picked up behind the scenes of a small theatre. His tightly buttoned overcoat concealed a dress suit and white tie. He quickly ran upstairs, performed his toilet, changed, and entered his office, quite ready for work, with beaming eyes, and complexion as fresh as if he had had ten hours’ sleep. The spacious office, furnished in old oak and hung with green rep, had for sole ornament the portrait of that Madame Hédouin, who was still the talk of the neighbourhood. Since her death Octave thought of her with a tender regret, showing himself grateful to the memory of her, who, by marrying him, had made his fortune. And before commencing to sign the drafts laid on his desk, he bestowed the contented smile of a happy man on the portrait Was it not always before her that he returned to work, after his young widower’s escapades, every time he issued from the alcoves where his craving for amusement attracted him?

There was a knock, and without waiting, a young man entered, a tall, thin fellow, with thin lips and a sharp nose, very gentlemanly and correct in his appearance, with his smooth hair already showing signs of turning grey. Mouret raised his eyes, then continuing to sign, said:

“I hope you slept well, Bourdoncle?”

“Very well, thanks,” replied the young man, walking about as if quite at home.

Bourdoncle, the son of a poor farmer near Limoges, had started at The Ladies’ Paradise at the same time as Mouret, when it only occupied the corner of the Place Gaillon. Very intelligent, very active, it seemed as if he ought to have easily supplanted his comrade, who was not so steady, and who had, besides various other faults, a careless manner and too many intrigues with women; but he lacked that touch of genius possessed by the impassioned Southerner, and had not his audacity, his winning grace. Besides, by a wise instinct, he had always, from the first, bowed before him, obedient and without a struggle; and when Mouret advised his people to put all their money into the business, Bourdoncle was one of the first to respond, even investing the proceeds of an unexpected legacy left him by an aunt; and little by little, after passing through the various grades, salesman, second, and then first-hand in the silk department, he had become one of the governor’s most cherished and influential lieutenants, one of the six persons who assisted Mouret to govern The Ladies’ Paradise – something like a privy council under an absolute king. Each one watched over a department. Bourdoncle exercised a general control.

“And you,” resumed he, familiarly, “have you slept well?” When Mouret replied that he had not been to bed, he shook his head, murmuring: “Bad habits.”

“Why?” replied the other, gaily. “I’m not so tired as you are, my dear fellow. You are half asleep now, you lead too quiet a life. Take a little amusement, that’ll wake you up a bit.”

This was their constant friendly dispute. Bourdoncle had, at the commencement, beaten his mistresses, because, said he, they prevented him sleeping. Now he professed to hate women, having, no doubt, chance love affairs of which he said nothing, so small was the place they occupied in his life; he contented himself with encouraging the extravagance of his lady customers, feeling the greatest disdain for their frivolity, which led them to ruin themselves in stupid gewgaws. Mouret, on the contrary, affected to worship them, remained before them delighted and cajoling, continually carried away by fresh love-affairs; and this served as an advertisement for his business. One would have said that he enveloped all the women in the same caress, the better to bewilder them and keep them at his mercy.

“I saw Madame Desforges last night,” said he; “she was looking delicious at the ball.”

“But it wasn’t with her that you went to supper, was it?” asked the other.

Mouret protested. “Oh! no, she’s very virtuous, my dear fellow. I went to supper with little Héloïse, of the Folly. Stupid as a donkey, but so comical!”

He took another bundle of drafts and went on signing. Bourdoncle continued to walk about. He went and took a look through the lofty plate-glass windows, into the Rue Neuve-Saint-Augustin, then returned, saying: “You know they’ll have their revenge.”

“Who?” asked Mouret, who had lost the thread of the conversation.

“Why, the women.”

At this, Mouret became merrier still, displaying, beneath his sensual, adorative manner, his really brutal character. With a shrug of the shoulders he seemed to declare he would throw them all over, like so many empty sacks, when they had finished helping him to make his fortune. Bourdoncle obstinately repeated, in his cold way: “They will have their revenge; there will be one who will avenge all the others. It’s bound to be.”

“No fear,” cried Mouret, exaggerating his Southern accent. “That one isn’t born yet, my boy. And if she comes, you know – ”

He had raised his penholder, brandishing it and pointing it in the air, as if he would have liked to stab some invisible heart with a knife. Bourdoncle resumed walking, bowing as usual before the superiority of the governor, whose genius, though faulty, had always got the better of him. He, so clear-headed, logical and passionless, incapable of falling, had yet to learn the feminine character of success, Paris yielding herself with a kiss to the boldest.

A silence reigned, broken only by Mouret’s pen. Then, in reply to his brief questions, Bourdoncle gave him the particulars of the great sale of winter novelties, which was to commence the following Monday. This was an important affair, and the house was risking its fortune in it; for the rumour had some foundation, Mouret was throwing himself into speculation like a poet, with such ostentation, such a determination to attain the colossal, that everything seemed bound to give way under him. It was quite a new style of doing business, an apparent commercial recklessness which had formerly made Madame Hédouin anxious, and which even now, notwithstanding the first successes, quite dismayed those who had capital in the business. They blamed the governor in secret for going too quick; accused him of having enlarged the establishment to a dangerous extent, before making sure of a sufficient increase of custom; above all, they trembled on seeing him put all the capital into one venture, filling the place with a pile of goods without leaving a sou in the reserve fund. Thus, for this sale, after the heavy sums paid to the builders, the whole capital was out, and it was once more a question of victory or death. And he, in the midst of all this excitement, preserved a triumphant gaiety, a certainty of gaining millions, like a man worshipped by the women, and who cannot be betrayed. When Bourdoncle ventured to express certain fears with reference to the too great development given to several not very productive departments, he broke out into a laugh full of confidence, and exclaimed:

 

“No fear! my dear fellow, the place is too small!”

The other appeared dumbfounded, seized with a fear he no longer attempted to conceal. The house too small! a draper’s shop having nineteen departments, and four hundred and three employees!

“Of course,” resumed Mouret, “we shall be obliged to enlarge our premises before another eighteen months. I’m seriously thinking about the matter. Last night Madame Desforges promised to introduce me to some one. In short, we’ll talk it over when the idea is ripe.”

And having finished signing his drafts, he got up, and tapped his lieutenant on the shoulder in a friendly manner, but the latter could not get over his astonishment. The fright felt by the prudent people around him amused Mouret. In one of his fits of brusque frankness with which he sometimes overwhelmed his familiars, he declared he was at heart a bigger Jew than all the Jews in the world; he took after his father, whom he resembled physically and morally, a fellow who knew the value of money; and, if his mother had given him that particle of nervous fantasy, why it was, perhaps, the principal element of his luck, for he felt the invincible force of his daring reckless grace.

“You know very well that we’ll stand by you to the last,” Bourdoncle finished by saying.

Before going down into the various departments to give their usual look round, they settled certain other details. They examined the specimen of a little book of account forms, which Mouret had just invented for use at the counters. Having remarked that the old-fashioned goods, the dead stock, went off all the more rapidly when the commission given to the employees was high, he had based on this observation a new system. In future he intended to interest his people in the sale of all goods, giving them a commission on the smallest piece of stuff, the slightest article sold: a system which had caused a revolution in the drapery trade, creating between the salespeople a struggle for existence of which the proprietor reaped the benefit. This struggle formed his favourite method, the principle of organisation he constantly applied. He excited his employees’ passions, pitted one against the other, allowed the strongest to swallow up the weakest, fattening on this interested struggle. The specimen book was approved of; at the top of the two forms – the one retained, and the one torn off – were the particulars of the department and the salesman’s number; then there were columns on both for the measurement, description of the articles sold, and the price; the salesman simply signed the bill before handing it to the cashier. In this way an easy account was kept, it sufficed to compare the bills delivered by the cashier’s department to the clearing-house with the salesmen’s counterfoils. Every week the latter would receive their commission, and that without the least possibility of any error.

“We sha’n’t be robbed so much,” remarked Bourdoncle, with satisfaction. “A very good idea of yours.”

“And I thought of something else last night,” explained Mouret. “Yes, my dear fellow, at the supper. I should like to give the clearing-house clerks a trifle for every error found in checking. You can understand that we shall then be certain they won’t pass any, for they would rather invent some.”

He began to laugh, whilst the other looked at him in admiration. This new application of the struggle for existence delighted Mouret; he had a real genius for administrative business, and dreamed of organising the house, so as to play upon the selfish instincts of his employees, for the complete and quiet satisfaction of his own appetites. He often said that to make people do their best, and even to keep them fairly honest, it was necessary to excite their selfish desires first.

“Well, let’s go downstairs,” resumed Mouret. “We must look after this sale. The silk arrived yesterday, I believe, and Bouthemont must be getting it in now.”

Bourdoncle followed him. The receiving office was on the basement floor, in the Rue Neuve-Saint-Augustin. There, on a level with the pavement, was a kind of glazed cage, where the vans discharged the goods. They were weighed, and then slipped down a rapid slide, its oak and iron work shining, brightened by the chafing of goods and cases. Everything entered by this yawning trap; it was a continual swallowing up, a fall of goods, causing a roaring like that of a cataract. At the approach of big sale times especially, the slide carried down a perpetual stream of Lyons silks, English woollens, Flemish linens, Alsatian calicoes, and Rouen printed goods; and the vans were sometimes obliged to wait their turn along the street; the bales running down produced the peculiar noise made by a stone thrown into deep water.

Mouret stopped a moment before the slide, which was in full activity. Rows of cases were going down of themselves, falling like rain from some upper stream. Then some huge bales appeared, toppling over in their descent like so many pebbles. Mouret looked on, without saying a word. But this wealth of goods rushing in at the rate of thousands of francs a minute, made his eyes glisten. He had never before had such a clear, definite idea of the struggle he was engaged in. Here was this mountain of goods that he had to launch to the four corners of Paris. He did not open his mouth, continuing his inspection.

By the grey light penetrating the air-holes, a squad of men were receiving the goods, whilst others were undoing and opening the cases and bales in presence of the managers of different departments. A dockyard agitation filled this cellar, this basement, where wrought-iron pillars supported the arches, and the bare walls of which were cemented.

“Have you got all there, Bouthemont?” asked Mouret, going up to a broad-shouldered young fellow who was check» ing the contents of a case.

“Yes, everything seems all right,” replied he; “but the counting will take me all the morning.”

The manager was glancing at the invoice every now and then, standing up before a large counter on which one of his salesmen was laying, one by one, the pieces of silk he was taking from the case. Behind them ran other counters, also encumbered with goods that a small army of shopmen were examining. It was a general unpacking, an apparent confusion of stuffs, examined, turned over, and marked, amidst a buzz of voices.

Bouthemont, a celebrity in the trade, had a round, jolly face, a coal-black beard, and fine hazel eyes. Born at Montpellier, noisy, too fond of company, he was not much good for the sales, but for buying he had not his equal. Sent to Paris by his father, who kept a draper’s shop in his native town, he had absolutely refused to return when the old fellow thought he ought to know enough to succeed him in his business; and from that moment a rivalry sprung up between father and son, the former, all for his little country business, shocked to see a simple shopman earning three times as much as he did himself, the latter joking at the old man’s routine, chinking his money, and throwing the whole house into confusion at every flying visit he paid. Like the other managers, Bouthemont drew, besides his three thousand francs regular pay, a commission on the sales. Montpèllier, surprised and respectful, whispered that young Bouthemont had made fifteen thousand francs the year before, and that that was only a beginning – people prophesied to the exasperated father that this figure would certainly increase.

Bourdoncle had taken up one of the pieces of silk, and was examining the grain with the eye of a connoisseur. It was a faille with a blue and silver selvage, the famous Paris Paradise, with which Mouret hoped to strike a decisive blow.

“It is really very good,” observed Bourdoncle.

“And the effect it produces is better than its real quality,” said Bouthemont. “Dumonteil is the only one capable of manufacturing such stuff. Last journey when I fell out with Gaujean, the latter was willing to set a hundred looms to work on this pattern, but he asked five sous a yard more.”

Nearly every month Bouthemont went to Lyons, staying there days together, living at the best hotels, with orders to treat the manufacturers with open purse. He enjoyed, moreover, a perfect liberty, and bought what he liked, provided that he increased the yearly business of his department in a certain proportion, settled beforehand; and it was on this proportion that his commission was based. In short, his position at The Ladies’ Paradise, like that of all the managers, was that of a special tradesman, in a grouping of various businesses, a sort of vast trading city.

“So,” resumed he, “it’s decided we mark it five francs twelve sous? It’s barely the cost price, you know.”

“Yes, yes, five francs twelve sous,” said Mouret, quickly; “and if I were alone, I’d sell it at a loss.”

The manager laughed heartily. “Oh! I don’t mind, that will just suit me; it will treble the sale, and as my only interest is to attain heavy receipts – ”

But Bourdoncle remained very grave, biting his lips. He drew his commission on the total profits, and it did not suit him to lower the prices. Part of his business was to exercise a control over the prices fixed upon, to prevent Bouthemont selling at too small a profit in order to increase the sales. Moreover, his former anxiety reappeared in the presence of these advertising combinations which he did not understand. He ventured to show his repugnance by saying:

“If we sell it at five francs twelve sous, it will be like selling it at a loss, as we must allow for our expenses, which are considerable. It would fetch seven francs anywhere.”

At this Mouret got angry. He struck the silk with his open hand, crying out excitedly: “I know that, that’s why I want to give it to our customers. Really, my dear fellow, you’ll never understand women’s ways. Don’t you see they’ll be crazy after this silk?”

“No doubt,” interrupted the other, obstinately, “and the more they buy, the more we shall lose.”

“We shall lose a few sous on the stuff, very likely. What matters, if in return we attract all the women here, and keep them at our mercy, excited by the sight of our goods, emptying their purses without thinking? The principal thing, my dear fellow, is to inflame them, and for that you must have one article which flatters them – which causes a sensation. Afterwards, you can sell the other articles as dear as anywhere else, they’ll still think yours the cheapest. For instance, our Golden Grain, that taffeta at seven francs and a half, sold everywhere at that price, will go down as an extraordinary bargain, and suffice to make up for the loss on the Paris Paradise. You’ll see, you’ll see!”

He became quite eloquent.

“Don’t you understand? In a week’s time from to-day I want the Paris Paradise to make a revolution in the market. It’s our master-stroke, which will save us, and get our name up. Nothing else will be talked of; the blue and silver selvage will be known from one end of France to the other. And you’ll hear the furious complaints of our competitors. The small traders will lose another wing by it; they’ll be done for, all those rheumatic old brokers shivering in their cellars!”

The shopmen checking the goods round about were listening and smiling. He liked to talk in this way without contradiction. Bourdoncle yielded once more. However, the case was empty, two men were opening another.

“It’s the manufacturers who are not exactly pleased,” said Bouthemont. “At Lyons they are all furious with you, they pretend that your cheap trading is ruining them. You are aware that Gaujean has positively declared war against me. Yes, he has sworn to give the little houses longer credit, rather than accept my prices.”

Mouret shrugged his shoulders. “If Gaujean doesn’t look sharp,” replied he, “Gaujean will be floored. What do they complain of? We pay ready money and we take all they can make; it’s strange if they can’t work cheaper at that rate. Besides, the public gets the benefit, and that’s everything.”

 

The shopman was emptying the second case, whilst Bouthemont was checking the pieces by the invoice. Another shopman, at the end of the counter, was marking them in plain figures, and the checking finished, the invoice, signed by the manager, had to be sent to the chief cashier’s office. Mouret continued looking at this work for a moment, at all this activity round this unpacking of goods which threatened to drown the basement; then, without adding a word, with the air of a captain satisfied with his troops, he went away, followed by Bourdoncle.

They slowly crossed the basement floor. The air-holes placed at intervals admitted a pale light; while in the dark corners, and along the narrow corridors, gas was constantly burning. In these corridors were situated the reserves, large vaults closed with iron railings, containing the surplus goods of each department. Mouret glanced in passing at the heating apparatus, to be lighted on the Monday for the first time, and at the post of firemen guarding a giant gas-meter enclosed in an iron cage. The kitchen and dining-rooms, old cellars turned into habitable apartments, were on the left at the corner of the Place Gaillon. At last he arrived at the delivery department, right at the other end of the basement floor. The parcels not taken away by the customers were sent down there, sorted on tables, placed in compartments each representing a district of Paris; then sent up by a large staircase opening just opposite The Old Elbeuf, to the vans standing alongside the pavement. In the mechanical working of The Ladies’ Paradise, this staircase in the Rue de la Michodière disgorged without ceasing the goods swallowed up by the slide in the Rue Neuve-Saint-Augustin, after they had passed through the mechanism of the counters up above.

“Campion,” said Mouret to the delivery manager, a retired sergeant with a thin face, “why weren’t six pairs of sheets, bought by a lady yesterday about two o’clock, delivered in the evening?”

“Where does the lady live?” asked the employee..

“In the Rue de Rivoli, at the corner of the Rue d’Alger – Madame Desforges.”

At this early hour the sorting tables were bare, the compartment only contained a few parcels left over night Whilst Campion was searching amongst these packets, after having consulted a list, Bourdoncle was looking at Mouret, thinking that this wonderful fellow knew everything, thought of everything, even when at the supper-tables of restaurants or in the alcoves of his mistresses. At last Campion discovered the error; the cashier’s department had given a wrong number, and the parcel had come back.

“What is the number of the pay-desk that debited that?” asked Mouret: “No. 10, you say?” And turning towards his lieutenant, he added: “No. 10; that’s Albert, isn’t it? We’ll just say two words to him.”

But before starting on their tour round the shops, he wanted to go up to the postal order department, which occupied several rooms on the second floor. It was there that all the provincial and foreign orders arrived; and he went up every morning to see the correspondence. For two years this correspondence had been increasing daily. At first occupying only about ten clerks, it now required more than thirty. Some opened the letters, others read them, seated at both sides of the same table; others again classed them, giving each one a running number, which was repeated on a pigeon-hole. Then when the letters had been distributed to the different departments and the latter had delivered the articles, these articles were put in the pigeon-holes as they arrived, according to the running numbers. There was then nothing to do but to check and tie them up, which was done in a neighbouring room by a squad of workmen who were nailing and tying up from morning to night.

Mouret put his usual question: “How many letters this morning, Levasseur?”

“Five hundred and thirty-four, sir,” replied the chief clerk. “After the commencement of Monday’s sale, I’m afraid we sha’n’t have enough hands. Yesterday we were driven very hard.”

Bourdoncle expressed his satisfaction by a nod of the head. He had not reckoned on five hundred and thirty-four letters on a Tuesday. Round the table, the clerks continued opening and reading the letters amidst a noise of rustling paper, whilst the going and coming of the various articles commenced before the pigeon-holes. It was one of the most complicated and important departments of the establishment, one in which there was a continual rush, for, strictly speaking, all the orders received in the morning ought to be sent off the same evening.

“You shall have more hands if you want them,” replied Mouret, who had seen at a glance that the work was well done. “You know that when there’s work to be done we never refuse the men.”

Up above, under the roof, were the small bedrooms for the saleswomen. But he went downstairs again and entered the chief cashier’s office, which was near his own. It was a room with a glazed wicket, and contained an enormous safe, fixed in the wall. Two cashiers there centralised the receipts which Lhomme, the chief cashier at the counters, brought in every evening; they also settled the current expenses, paid the manufacturers, the staff, all the crowd of people who lived by the house. The cashiers’ office communicated with another, full of green cardboard boxes, where ten clerks checked the invoices. Then came another office, the clearing-house: six young men bending over black desks, having behind them quite a collection of registers, were getting up the discount accounts of the salesmen, by checking the debit notes. This work, which was new to them, did not get on very well.

Mouret and Bourdoncle had crossed the cashiers’ office and the invoice room. When they passed through the other office the young men, who were laughing and joking, started up in surprise. Mouret, without reprimanding them, explained the system of the little bonus he thought of giving them for each error discovered in the debit notes; and when he went out the clerks left off laughing, as if they had been whipped, and commenced working in earnest, looking up the errors.

On the ground-floor, occupied by the shops, Mouret went straight to the pay-desk No. 10, where Albert Lhomme was cleaning his nails, waiting for customers. People regularly spoke of “the Lhomme dynasty,” since Madame Aurélie, firsthand at the dress department, after having helped her husband on to the post of chief cashier, had managed to get a pay desk for her son, a tall fellow, pale and vicious, who couldn’t stop anywhere, and who caused her an immense deal of anxiety. But on reaching the young man, Mouret kept in the background, not wishing to render himself unpopular by performing a policeman’s duty, and retaining from policy and taste his part of amiable god. He nudged Bourdoncle gently with his elbow – Bourdoncle, the infallible man, that model of exactitude, whom he generally charged with the work of reprimanding.

“Monsieur Albert,” said the latter, severely, “you have taken another address wrong; the parcel has come back. It’s unbearable!”

The cashier, thinking it his duty to defend himself, called as a witness the messenger who had tied up the packet. This messenger, named Joseph, also belonged to the Lhomme dynasty, for he was Albert’s foster brother, and owed his place to Madame Aurelie’s influence, As the young man wanted to make him say it was the customer’s mistake, Joseph stuttered, twisted the shaggy beard that ornamented his scarred face, struggling between his old soldier’s conscience and gratitude towards his protectors.

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