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CSTB: цифровое будущее российского ТВ

Начинавшаяся 12 лет назад как специализированное мероприятие, посвященное вопросам кабельного и спутникового телевидения, ежегодная выставка CSTB превратилась в авторитетную площадку для встреч профессионалов в области вещания и телекоммуникаций. В CSTB-2010 участвуют порядка 400 компаний из 27 стран – операторы связи, агрегаторы, поставщики контента, оборудования и услуг.

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В преддверии зимней Олимпиады-2010 в канадском Ванкувере «МегаФон» запустил федеральную рекламную кампанию, нацеленную на поддержку российских спортсменов. С 15 января на крупнейших российских телеканалах начались регулярные показы рекламного ролика «МегаФона» с пламенным призывом «Зажги огонь победы!». Кроме телевидения задействованы средства наружной рекламы и популярные Интернет-ресурсы, в том числе социальные сети.

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Технологические основы 3D-телевидения заложены достаточно давно: первые телевизоры нового формата можно было купить еще в 2007 году. Дело оставалось за «малым»: кто и что будет вещать для зрителей, получивших в свое распоряжение объемные видеопанели? Ситуация оказалась схожей с той, которая отмечается при внедрении телевидения высокой четкости: пробные передачи HDTV состоялись еще в феврале 1992 года, но только сейчас этот формат вещания начал выходить в массы.

Жить стало лучше...

Рынок информационных и телекоммуникационных технологий, наряду с другими секторами экономики подвергшийся негативному влиянию мировой рецессии, постепенно выходит на новый виток развития. Об этом свидетельствуют многочисленные позитивные сигналы, которые поступают как от отечественных, так и от мировых компаний.

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