Das Buch Handwerker-Marketing, Handwerker erfolgreich beim Kunden ist ein Marketing-Ratgeber für Handwerker, Handwerksbetriebe und Handwerker-Ausbildung. Weltweit sind gute Handwerker gefragt, die durch Qualität und Service überzeugen. Neben dem handwerklichen Knowhow sind Werte gefragt wie Pünktlichkeit, Zuverlässigkeit, Sauberkeit, Freundlichkeit. Doch in welchen konkreten Situationen zeigen sich diese Werte? Was bedeuten sie für den Kunden? Wie erreicht dein Unternehmen in der Werteskala des Kunden die höchste Punktzahl? Axel und Claudia Knauer geben in diesem Buch auf diese und zahlreiche andere Fragen konkrete Antworten.

Dieses Buch bietet dir als Handwerker den Schlüssel zum erfolgreichen Umgang mit deinen Kunden, denn heute gehört zum Handwerkszeug eines erfolgreichen Unternehmers, aus dem Blickwinkel des Kunden zu schauen, um zu verstehen, was dem Kunden besonders wichtig ist.

Die Kundenzufriedenheit ist deine Visitenkarte, denn Kunden bemängeln zumeist nicht die Qualität der handwerklichen Leistung, sondern wünschen sich Handwerker, die sich in ihrer Privatsphäre rücksichtsvoll und «anständig» verhalten und somit dem Kunden Höflichkeit und Respekt entgegen bringen.

In der heutigen Zeit liegt das Geheimnis zum Erfolg eines Handwerksunternehmens demnach darin, die vom Kunden geforderte Handwerkerleistung mit einem kundenorientierten Service und mit einem positiven Auftreten beim Kunden zu verbinden. Das Werkzeug, wie du als Handwerker oder als Handwerksunternehmen beim Kunden richtig «punkten» kannst, findest du in diesem Buch.

Im ersten Teil des Buch erfährst du, dass es manchmal nur Kleinigkeiten sind, die du ändern musst, damit du deine Kunden rundum zufrieden stellen und sogar begeistert kannst. Der zweite Teil ist allgemeiner gehalten und bietet für alle Handwerker eine Sammlung zeitgemäßer Marketing-Strategien. Du findest neben konkreten Handlungshilfen auch praxisnahe Tipps und kleine Geschichten aus der Kundenperspektive.

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