Einführung

Es gibt eine äußerst wichtige Sache, die den Erfolg jeder Website wirklich beeinträchtigen oder beeinträchtigen kann, aber viele Webmaster nutzen sie zu wenig – oder schlimmer noch, sie verwenden sie überhaupt nicht. Das ist Analytik. Genauer gesagt Google Analytics.

Was macht Google Analytics so großartig ?

Nun, es ist nicht nur eine großartige Möglichkeit, zu überwachen, wie viel Verkehr Ihre Website erhält und woher er kommt, sondern wenn Sie es richtig verwenden, können Sie eine Fülle anderer Informationen sammeln, einschließlich Ihrer Absprungrate, der beliebtesten Seiten oder Artikel und sogar Ihre Konversionsraten! Das Problem ist, es kann verwirrend sein. Es gibt unzählige Funktionen, die hoffnungslos unter einer Vielzahl von Optionen versteckt zu sein scheinen, und die Mehrheit der Menschen weiß nicht einmal, dass sie da sind, geschweige denn, wie man sie benutzt. In diesem Leitfaden erfahren Sie mehr über einige der wichtigsten Funktionen von Google Analytics und wie Sie diese Funktionen nutzen können, um Ihren Traffic, Ihre Conversions und mehr zu verbessern!

Also fangen wir an, sollen wir?

Analytics installieren

Das erste, was Sie tun müssen, ist, ein Google Analytics-Konto zu erstellen, falls Sie noch keines haben:

http://analytics.google.com

Sie können ein vorhandenes Google-Konto verwenden. Melden Sie sich einfach an und klicken Sie auf «Registrieren», schon können Sie mit der Verwendung von Google Analytics beginnen.

Als Nächstes müssen Sie eine Website zu Analytics hinzufügen. Dazu können Sie sich diesen großartigen Leitfaden ansehen, den Google bereits für Sie erstellt hat:

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