Creating global brand. 1

© Maikl Sosnin, 2017

ISBN 978-5-4483-5933-0

Created with intellectual publishing system Ridero

audience

1

What is the audience for this book?

Same question any manager of any rank must have in his mind about 99% of his life.

Is it simple you think?

Yes it is, when you used to it.

When my habit is to live like this.

If you know how to think 99% of your life about others, about the planet, you can lead.

I lead when I think about other people, my people.

But in reality (and your couch will tell this better) you think only 1% in such reality.

2

In my opinion this book can read (read and understand I mean) any manager let’s say starting from:

Regional manager position for international companies;

General manager for regional companies.

I will use as possible simple terminology so managers from such countries as China or Russia also will understand what I mean in this book.

3

This is I am sure very very important thing – to know and really know who can possibly be your Audience.

We will use this word so often in the book, and also word Environment.

Also Leadership and Leader need to be explained so we can understand better each other.

Modern world needs to be explained – what we will understand by this term.

And the last one – creating, the word from the title also very important to understand clear, so I think we will speak about it.