Creating global brand. 2

© Maikl Sosnin, 2017

ISBN 978-5-4483-6051-0

Created with intellectual publishing system Ridero

Location

Usually I start telling about location in the middle and this is only second part of the book, so must be good reason to change tradition.

Any information structuring – the most serious practice for any manager of any rank, said one my professors in Oxford.

Let’s say – I must issue one point of information a week, a book, an essay, blog article, interview in audio \ video formats – well, any.

When we will speak about location, we will speak in reality about how to unite all locations of your company.

By word unite I mean any way of communication that everybody accept – formally accept and formally agree with the source and with the person.

And when you do writing you do it for three reasons: unite your people, make world know about your product, make personal promoting.

Well… location.

How many countries do world has today – the answer for this simple stupid question from elementary school will make your business global.

I remember when I for the first time realized how much leadership has in common with any religion of the modern world!